I’m a design strategist in Austin, Texas experienced in research, service design, and team leadership.

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expertise

Design Research

Uncovers needs, challenges, and opportunities  directly from customers and prospective users to foster empathy both on screen and off.

Service Design

Creates cohesion between digital products, customer-facing teams, and behind-the-scenes processes.

Team Leadership

Builds teams, provides mentorship, and  develops the design craft in research and strategy.

Ideation

Uses insights from research to provoke new ideas that improve existing products or generates new ones.

Prototyping & Testing

Sketches, storyboards, and prototypes to rapidly test and iterate concepts with feedback from real users.

Design Facilitation & Education

Activates diverse perspectives within organizations and  the broader design community through critique, workshops, and sprints.

recent work

Research & Design Strategy . LegalZoom Equip

Aligning business and design objectives to develop a new relationship-oriented solution for small business owners.

Service Design . Front Line Experiences

Surfacing cross-company dependencies between LegalZoom and strategic partners for customer-to-agent touchpoints.

Research & Service Design . Small Business Journey

Foundational end-to-end experience design including the baseline customer journey,  measurement, and implementation of research and service design practices.

Leadership . Innovation & Design Organizations

Designing teams, developing practices, and facilitating cross-functional partnerships for both consumer and enterprise organizations.

writings, talks, and workshops

“Aha” Moments: Innovation of
the Past

It can be tempting to attribute groundbreaking discoveries as instant, "aha" moments, but this article proposes an alternative: Innovation Strategy. Aha moments are often comfortable and provide instant gratification. Delve into how innovation strategy intentionally evolves an organization toward a sustainable approach to innovation.
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Your Future: What’s next?

A workshop presented at the 2019 Experience Design Conference intended to help designers expand on their idea of "next" and walk away with the inspiration to feed ongoing reflection and future action in their careers.
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Making Space for Difficult Conversations

Difficult challenges call for equally or more difficult conversations. How do we make space to have difficult conversations in a productive, meaningful way? At Austin Design Week 2019, attendees engaged in dialogue about key challenges facing their team or broader organization requiring collaboration across multiple disciplines.
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contact

Let’s work together! I am open for remote freelance or full-time opportunities.
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